Why "Input"?
Marketing. Copywriting. Branding.
These things require inputs.
A marketer must understand the competitive landscape, the tactics available to them, and their key differentiator to build a campaign that wins.
A copywriter must know the relevant data, learn the product, and then combine all the puzzle pieces to write copy that not only persuades, but makes them act.
A brand builder must know her company’s strengths, competitor’s weaknesses, and the unique story that can fill the gaps to create awareness and affinity for her brand.
Great marketing, copywriting, and branding are all the result of someone discovering the most relevant pieces and putting them together in a way that touches others.
And that’s what I love these things.
And that’s why I chose the name “Input” for this personal blog. It’s all the ideas — inputs — I encounter, put though the strainer in my brain to see what comes out on the other side.
It’s how I make connections between what I see, hear, and experience that then jumps into my work in some way.
It’s what leads to an inevitable conversation with someone where I say, “Yeah, I saw this thing, and that’s why I wrote it this way.”
We’ve all had that conversation, right?
