Matt Cunard

Try Things at Least Twice

Matt Cunard
Try Things at Least Twice

Facebook ads getting crap clickthrough?

CTA copy not creating enough action?

Brand messaging not quite tight enough?

Good. Go again. 

Your first attempt at something will probably not be good.

It doesn’t even need to be something related to marketing or writing or anything creative.

A personal example…

The first time I played “WWF King of the Ring” on the NES (our first video game system) I sucked. I jumped out of the ring and lost because I didn’t know how to get back in.

I ran over to another couch and cried in the pillows. But I digress…

When I worked at a web agency, so many clients were ready to call it quits if the first version of ads or a landing page didn’t work out.

Gary Halbert, master marketer and copywriter, wrote in “The Boron Letters”: Try things at least twice.

“Think about how many people quit after one attempt,” he wrote to his son, Bond.

“Just a little more effort will propel you ahead of 95% of people.”

So good ahead, tap back in for round two (or three or four…)

Matt Cunard

Awareness vs. Affinity: What’s the end goal?

Impressions have long been a favorite of paid media sales reps and digital ad platforms. "It's all about eyeballs on your content," they tell us.

Except...it's not.

Matt Cunard
Awareness vs. Affinity: What’s the end goal?
Matt Cunard

The Secret to Effective Marketing is Right Under Your Nose

What do you know about your audience? Do you know what keeps them up at night? What they’re afraid of? What their daily frustrations are?

It’s not hard to figure out if you know where to look.

Matt Cunard
The Secret to Effective Marketing is Right Under Your Nose
Matt Cunard

The #1 Killer of Copy

This is a very complicated and noisy world. We’re not going to get a chance to get people to remember much about us.

We have to be really clear on what we want them to know.

Matt Cunard
The #1 Killer of Copy
Matt Cunard

Copywriting is the best way to enhance your career. Here’s why.

Imagine your CMO, CFO or CEO giving your ideas the same level of attention and interest as they give to a Super Bowl commercial.

Using the core tenets of good copywriting can do exactly that.

Matt Cunard
Copywriting is the best way to enhance your career. Here’s why.
Matt Cunard

The #1 marketing advantage you can have (it’s not your product)

Most attempts at differentiation are based on product features, benefits, or price. But marketing messaging that breaks through when it’s noisier than ever has to start with a core business fundamental.

Matt Cunard
The #1 marketing advantage you can have (it’s not your product)